SEO
Search Engine Optimisation (SEO) can be a great way of making a website more visible while retaining a natural, ‘unpaid’ feel. It revolves around keywords that are highlighted in search engine results, so it follows that web content with more keywords will be highlighted better than web pages that do not use them. SEO can target all kinds of searches, including image and video searches, not just pages on the web with a lot of writing. The only necessary part is the keyword, after all.
SEO is mainly concerned with how search engines themselves function, and the types of things that people search for. The words that people use to search for something they want on the internet is very important in SEO, as these become the keywords or key phrases that are then incorporated into their own websites. In order for it to be effective, SEO needs to be used in website design and development, which in turn may require changes to the HTML source code.
There can be a tendency for crude tactics, such as keyword stuffing, which is basically when web content is needlessly riddled with keywords, often at the expense of the content. Such use of SEO is usually to boost rankings in search engine results. Nowadays, companies that use these types of methods can get their client websites banned from search results. This has a positive effect, as the web is helped to stop being quite as cluttered with keywords as it could be, making searches themselves more effective.